Kotler and Keller (2012) mentioned that the marketing plan is the main tool in the organization of marketing actions. They emphasized that the marketing plan falls on two levels: the tactical and the strategic. The tactical in an operational aspect, covering information on distribution, price, communication, control plan and implementation. The strategic with information about the target audience and the organization's value proposition.

 

We create, define and redefine the companies' marketing plan and strategy.